Waters speak truth

Revealing the hidden narratives of America's waterways through precise, intelligent data collection, enrichment, normalization and analysis

Integration

Real-time water intelligence for modern conservation and innovation

Empire Fish bridges the gap between raw environmental data and meaningful insight. By connecting real-time streams from state, federal, and scientific sources, our API platform transforms complex waterway information into clear, actionable intelligence.

Transforming water intelligence across the United States

Our data infrastructure spans 7 US states ( with more coming online every month ), capturing the intricate ecosystems that define America's waters.

We track and analyze environmental patterns with unmatched precision. Our API platform is a first of it's kind.

99.5%

Uptime SLA

94%

Coordinate Accuracy

27k

Verified fishing locations

Roots

Born from the intersection of environmental science and technological innovation, Empire Fish emerged as a critical bridge between raw, government data and meaningful understanding of America's aquatic landscapes.

Meet Our Team

Our team has the technical ability and experience that has been driving our nations aquatic intelligence forward for the last 2.5+ years

John Carter
Founder and CEO

John is the Founder & CEO of Empire Fish, leading product, partnerships, and go-to-market. He spearheaded integrations with PFBC, ADF&G, FWC, and other agencies to deliver real-time stocking, species, and access data across 7 states. Under his lead, Empire Fish hit sub-500ms responses, 99.4% uptime, and 24,500+ mapped locations. Previously, he was the founding designer at Protect AI. Acquired by Palo Alto Networks. When not shipping APIs, John is usually on the water chasing trout.

Shayla Salvione
Head of Channels

Shayla is the Co-Founder and Head of Growth at Empire Fishing, leading partnerships, sales strategy, and customer success. She has built relationships with guides, agencies, and enterprise platforms that now depend on Empire’s data infrastructure. Shayla bridges the gap between technical innovation and the fishing community, driving adoption across commercial fleets, charter operators, and app developers nationwide.

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